With both Cingular's Escape-A-Date and Virgin Mobile's Rescue Ring service, a customer can arrange to be called at a set time, using the cell keypad. When the cell rings, one of Cingular's eight "emergency" messages says: "Hey, this is your Escape-A-Date call. If you're looking for an excuse, I got it. Just repeat after me, and you'll be on your way! 'Not again! Why does that always happen to you? ... All right, I'll be right there.' Now tell 'em that your roommate got locked out, and you have to go let them in. Good luck!"
Apprarently, they have "five people with doctorates in linguistics" working on thinking up innovative excuses. I knew a doctorate in linguistics was useful, but this is a surprise.